I am a board member of the Washington Wine Commission and as such I just recently attended a two day planning seminar related to reviewing, and as it turned out, redefining our Wine Commission values and mission statements. The discussions that occurred at this meeting has given me pause–to reflect and share–as it relates to our own winery and vineyard operation.
First, I would like to share the simple fact that the wine business has not been easy, it has been the most demanding life / work combination that I could have imagined. I say this in light of the fact that I have served in the military and been deployed to Iraq and other foreign posts. I am currently writing this first “blog” entry as I fly from my home and family in Washington state to New York. I am doing this so that I can spend two days in the market visiting accounts who are too frequently visited by winery owners (or their team) and then spend a day giving two 20 minute sales presentations to sales teams that may or may not be interested in the story and details of our family owned winery and vineyard operation.
Which brings me back to our values and mission discussion; the discussion we had at the commission meeting was particularly focused on the why we do what we do. We believed that defining this was crucial and potentially transformative into assisting in the development of our mission statement.
I spent a lot of time thinking about the why of our progression into the wine business. As I contemplated the idea of why further and further, the more I realized how important it was in this business.
WHY: It is because of the pursuit of perfection, not for the actual realization of perfection, but because of the human expression involved in that pursuit, because of the type of people, and the community of people that are fascinated by this ultimate goal of creating something that is undeniably perfect. It is art, science, psychology and the infinite variables of Mother Nature coming together in a subjectively measurable way to establish value.
It is uniquely wine. It is undeniably intriguing. It is why we do this, which then leads to all the details of how we do it.
Being honored with the Washington Winery of the Year in 2016 is validation that we are stepping in the right direction. We will continue to pursue the perfect wine as long as there are drinkers willing to pursue it.
–Rob Mercer, Owner, Mercer Wine Estates